THE ICM DIARIES
Where blur becomes magic and stories live in the shadows.
THE GALLERY
These aren’t just photographs — they’re moments I caught while the world wasn’t watching. Some blur with laughter, others shimmer with silence, but all of them have a story to tell.
FRAME THE FEELING:
LEARN ICM
I invite you to dance with your camera and tell stories as you’ve never told them before.Frame the Feeling is an immersive video journey into Intentional Camera Movement — no modules, no rigid curriculum.It's a heartfelt, story-led exploration of how ICM works for me… and how it might work for you.I work in black and white because it helps my ADHD brain. But your ICM journey can be as colourful as you like.Please note: the video course is its own thing - rooted in my solo journey. When I teach in person, it’s a different rhythm entirely. More dialogue. More laughter. More you.
HI! I'M ALEX
I'm an ADHD-fuelled photographer and author chasing motion and emotion. ICM lets me tell stories with jiggles, squiggles and streaks and I take my art (but not myself) seriously. I teach, I laugh. Often.
THE INK & ECHO SHOP - COMING SOON
A storytelling shop for the quietly observant and the ones who feel too much but send it anyway.Each fine-art card begins as an image made in motion — printed, mounted, signed, and sent by me. No mass production. Just a slow craft, shared.Inside every card, you’ll find its story — printed on photo paper, signed, and tucked gently inside.
THE GALLERY
This collection is a quiet rebellion against sharp edges and neat boxes, a place where stories blur, light dances, and ghosts appear uninvited.Every image is made in-camera using Intentional Camera Movement (ICM) - choosing story over perfection, emotion over precision.I work in black and white because colour overwhelms my ADHD brain. Monochrome gives me stillness, a place to land.Most ICM artists focus on nature. I focus on people. Their chaos, their rhythm, their unexpected poetry. I’ve spent a lifetime drawn to the stories people carry - and this is how I tell them.Take your time. Every streak, shimmer and silhouette holds a truth, almost there, almost not.Under each image, you’ll find the first line of its story - a single thread inviting you to read the rest.
THE ADHD OLYMPICS
This is freestyle urban navigation, no rules, just chaos...
MAX AND THE ICE CREAM DASH
Max had exactly 3 minutes and 47 seconds to get home before his ice-cream melted...
THE SECRET STRUDEL SHORTCUT
Klara wasn't supposed to leave the shop, but Frau Dietrich, the queen of unsolicited complaints was demanding her favourite Afpelstrudel...
THE ACCIDENTAL BLUR ICON
There I was, lurking in a doorway in the rain, like any good chaos-loving photographer, when this umbrella-wielding human clocked me...
WHEN STRANGERS BECOME STORIES
Early morning in Bolzano. She's late for work, her mind already in motion. He is not in a rush, just his dog, the cool air and and old rhythm...
IN THE ALLEY OF ALMOSTS
On bright days, they say, the ghosts don’t hide.
They shimmer. They trail. They walk among us — bold as brass and twice as blurry...
THERE'S A KIND OF HUSH
Salzburg moves gently at this hour, a soft rustle of coats, the hush of footsteps on stone. No urgency, just the quiet rhythm of locals finding their way through the light, before the tourists come...
THE RITUAL
He takes his time, hands behind his back, reading the menu he knows by heart. He’s not hungry yet. Not really. He’s just doing what he always does...
RIDING THROUGH THE LENS OF TIME
They sped past me in a streak of childhood, seven riders, seven moments, but only four held shape long enough to be remembered...
THRESHOLD
There are moments that don't feel like walking, they feel like being drawn. Past the familiar, bikes resting, walls aging, towards something unnamed...
THE LOST GUESTS
This alley wasn’t on the map. Neither were they. They were guests on last night’s ghost tour...
SHOES OF REGRET
Marlene made a huge mistake when she bought shoes online. They were described as 'ergonomically aerodynamic cloudwalkers'...
THE HUDDLE
For a moment they were a single living shape and in that blur of limbs and decisions about museums or ice-cream, I saw what I always look for - the ordinary becoming a story...
ALMOST SILENCE
Mozartplatz, just after sunrise. The air is still cool, the square impossibly wide and empty, and I’m not sure why I’m here so early - until she arrives...
'HIDDEN FACES PASSING BY'
-A SPECIAL SERIES
The World Is A Stage And I Stood In The Wings
For weeks I return to the same patch of light - the blinding sun casting harsh shadows and heavenly glow across a simple white wall and dark doorway in the old town. I wait and I watch. The city moves around me, unaware of its own quiet performance.They pass by, distorted and shimmering, half-formed in light and blur. Some stretched impossibly tall, some hunched and awkward, some barely there at all. But they’re all enough. Each shape, each flicker, each imperfect silhouette holds a real human moving through the world in their own way.This series doesn’t seek polish or perfection - it celebrates the beauty of being as you are. No filters, no fixing. Just fleeting, fragile presence. In the blur, there’s honesty. In the abstraction, dignity. Because however the light catches us, we are already enough.
WHEN THE LIGHT OF THE WORLD IS TOO MUCH
She never looked up, not once. The world around her shifted, danced, blurred into softness, but her gaze stayed fixed on the screen. A half-presence. A ghost of the now.
And yet...there was something vulnerable in her detachment. As if the phone wasn’t just a distraction, but a shield. A place to hide when the light is too much, when the world feels like too many questions.
She passed by like a whisper. Not quite here, not quite gone. A modern silhouette in an ancient frame.
AND IN THE END WE ALL FADE TO GREY
He moves through the light with quiet resolve, a figure both present and disappearing. The sun does not warm him, it erases him. What remains is dignity, the weight of a coat, the proud line of a back, the final flicker of recognition in a world that’s already started to forget.
THE TWO FACES
Between light and shadow she stood, a quiet fracture in the frame of the world. One face forward, resolute, the other softer, almost smiling, turning toward me. We all carry more than one face, some we show, some we shelter.
She carried both with grace as I caught her in the moment of becoming.
UNTIL SHE RETURNS
It was meant to be a quick stop. "Won't take a minute," she'd said, vanishing into the shop like a heatwave Houdini. The sun bore down, the heat bending light and time and he stood there, still, dissolving at the edges. He’s waited before, through storms, through years, through silences. And now again, he waits. Because she will return, and when she does, he will be exactly where she left him.
AND IN YOUR EYES I AM COMPLETE
She walks in fragments, yet somehow more whole than most. Light steals parts of her, her steps, her form, but not the tenderness etched into her face. In that moment, with eyes closed to the world, she is entirely seen. Entirely known. Entirely enough.
VANISHING POINT
Bent beneath the weight of age and gravity, he disappears, not into shadow or light, but into indifference. His form fractured, his presence unnoticed. The world passed by. The coins he'd dropped as he left the shop, rolled free.
I saw him. I was watching the players on this stage, the overlooked, the ordinary, the barely-there. And while the crowd kept walking, I stepped in. Because someone needed to see him.
THE FULL STORY
THE DIARIES UNFOLDED
THE ADHD OLYMPICSWelcome to the ADHD Olympics — a freestyle event with no lanes, no finish line, and no one entirely sure why we entered or where we’re meant to be going. The rules? There are none. The sport? Urban navigation with bonus points for sudden U-turns, impulse detours, and forgetting what we were doing halfway across the street.This scene - all limbs, motion, and glorious confusion - was captured in the wild during peak mental gymnastics. That one foot, mid-leap with no visible owner? Could be a bystander, could be mine. No idea. We’ve all blurred into each other at this point.Every streak, every wobble, every off-kilter fragment is a love letter to the restless mind. This is not a mistake. It’s movement as metaphor. It’s what life looks like when your brain juggles seventeen tabs and none of them are still loading.Gold medal for showing up!
MAX AND THE ICE-CREAM DASHMax had exactly 3 minutes and 47 seconds to get home before his ice cream surrendered to the sun. It was a scientific equation in motion: wind speed, terrain, the erratic wobble of his ancient bike, all carefully factored in.His plan was flawless until he reached the cobblestones.That infernal medieval mess of a road bucked under him like it had a personal grudge. Max clenched the handlebars tighter, his eyes locked on the horizon. Somewhere back there, he’d dropped both his dignity and a flip-flop.But he didn’t stop. Couldn’t. Not when the fate of dessert, no, the fate of summer joy itself - was on the line.And when he finally reached his door, sweat-soaked, panting, and gloriously sticky, he raised the cone to the sky like a trophy. Slightly melted? Yes. Entirely deserved? Absolutely.Some say you can't outrun fate. Max says you can, but only just.
THE SECRET STRUDEL SHORTCUTKlara wasn’t supposed to leave the shop. Technically, she was just meant to “pop into the storeroom” for more napkins. But when Frau Dietrich – Salzburg’s self-appointed Strudel Inspector General – demanded Apfelstrudel with “extra cinnamon, like last Tuesday,” Klara knew it was either escape or be steamrolled.The last slice had mysteriously vanished (“probably Marta, again,” muttered the boss), and there was only one place in town that might still have it.And so Klara, in her black, heat-trapping polyester uniform, dove into the side streets like a cinnamon-fuelled fugitive. The tourists never use these alleyways, but she knew every shortcut, past the crooked window, left at the house that smells of cabbage, over the squeaky cobblestone...There! The bakery!She was one breath away from victory when she saw it.The queue.Twelve deep. Three tourists ordering in painfully slow German. One lady asking if they sell gluten-free Krapfen. A child melting down over apricot jam. Klara stared in disbelief, wondering if she could crawl under the display counter and vanish forever.Back at the shop, Frau Dietrich was almost certainly sharpening her complaint pen and readying her war face.Could Klara risk it all for a cinnamon roll instead?Would anyone survive the fallout?No one knows what happened next.But the scent of defiance and vanilla sugar still lingers in that alley to this day.
THE ACCIDENTAL BLUR ICONThere I was, lurking in a doorway like any good chaos-loving photographer, when this umbrella-wielding human clocked me!
They pivoted with military precision, swung their umbrella toward my lens like a blur-fighting warrior…and marched out of frame like it was a protest parade. What they didn’t know:It was already too late. I’d flipped their indignation and turned their protest into performance art.
Because that’s what ICM does.It gives you the story without the scandal, the energy without the evidence and the moment, not the mugshot. This is art. Blur accordingly!
WHEN STRANGERS BECOME STORIESShe’s late. The tram was packed, her coffee went cold, and her manager already has warned her once this week. But she’s walking fast now, head down, earbuds in, the same playlist she uses to drown out the world.
He’s not late, his mornings are slow and his dog sets the pace. He walks the same route every day. Same coat, same café stop, same tiny notebook where he jots down lines of poetry he’ll never show anyone.
She doesn’t see him coming. He sees her.
In another world, he’d let her pass. But today his dog pulls the lead a little harder. Just enough to shift him sideways and into her path.
She stops, looks up and for the first time this morning, she’s pulled out of her own head.
What happens next?
Maybe nothing. Maybe everything. Maybe she’ll write about it in her journal tonight. Maybe he’ll give her a poem.
IN THE ALLEY OF ALMOSTSOn bright days, they say, the ghosts don’t hide. They shimmer. They trail. They walk among us, bold as brass and twice as blurry.
This little street in Salzburg’s old town has always been a portal. Not haunted exactly, just…busy. Between dimensions.
The one disappearing stage left? That’s Erika, she crossed into our world in 1883 to fetch her missing hat and never quite left. The two heading our way? Probably late for the Ethereal Ethics Committee, they hate tardiness but love a good sunbeam.
You can’t see them unless you blur a little.
(But you do blur....don’t you?)
THERE'S A KIND OF HUSHSalzburg moves gently at this hour, a soft rustle of coats and shopping bags, the hush of footsteps on stone. No urgency, just the quiet rhythm of people finding their way through the early morning light.
It’s scenes like this that remind me why I reach for my camera, why I move it with intention. This is ICM at its most meditative, slow, deliberate, rooted in presence.
THE RITUALA calm, warm Salzburg morning. The street’s already waking, but he takes his time, hands behind his back, head slightly tilted. He’s not hungry yet. Not really. He’s just doing what he always does. The menu never really changes, but he reads it like it might. Like something new might appear. A surprise. A reason to sit down alone and stay a little longer. The world rushes behind him, but he stays here, held by habit, and by the comfort of repetition. It’s not about food. It never has been. It’s about the quiet ceremony of choosing something, even when he’s already decided.
THRESHOLDThere are days when we walk.
And then there are days when we’re pulled.Drawn forward without thought, not by purpose, but by presence. Something in the light ahead calls, though it doesn’t say our name.The bikes are still. The aging walls lean in like they’ve seen this before. And he, small against the weight of the moment, is halfway between staying and vanishing. His shape softens at the edges, not from motion, but from memory.He is not lost. Not yet.
Just…on the brink.
Of what, we’ll never know.
Because thresholds don’t explain themselves.
They only open.
THE LOST GUESTSThis alley wasn't on the map. Neither were they, they were guests on last night's ghost tour, took a wrong turn through a streak of light and landed here, in this in-between space. A tunnel that hums quietly and smells faintly of lavender and old secrets.
I just came to shoot the shadows. But now they’re looking at me like they’ve been expecting me. And honestly…the light is kind of perfect.
Careful what you blur. Some places you can’t unsee.
RIDING THROUGH THE LENS OF TIMEThey sped past me in a streak of childhood - seven riders, seven moments. Only three held shape long enough to be remembered. The rest dissolved into the blur, like names we once knew and forgot to keep. Time has a habit of softening the edges, doesn't it? You remember the sun, the laughter, the motion, not the faces. Just a feeling of freedom so pure, it refuses to sit still.
THE HUDDLEThey gathered like a thought still forming - tangled limbs, overlapping chatter, bright shorts and sun-warmed questions. What next? Ice cream or fortress? Museum or beer?
There’s a rhythm to the streets of Salzburg in summer, and sometimes, it stumbles. Fifteen strangers paused mid-step, mid-plan, mid-thought. A temporary sculpture of elbows, backpacks, and indecision.
Their voices blurred into my lens like breath on glass.
In that blur, I saw what I always look for: the ordinary becoming myth.
Then, just as quickly, they noticed me, laughed, scattered, and dissolved back into the street, like mist in the sun.
SHOES OF REGRETMarlene made a huge mistake when she bought shoes online.
They were described as 'ergonomically aerodynamic cloudwalkers.' ☁️👟
The ad promised weightlessness, support, even a spiritual experience.Turns out, 'cloud' referred to the size, not the comfort.
And 'walker' was generous, at best. These were not shoes. These were inflatable rafts stitched together with bad decisions.She tried to return them, once. But the return policy was written in wingdings and possibly Sanskrit. Now, €275 lighter and significantly louder (the shoes wheeze), she clomps up the hill like a horse wearing inflatables.People stare. Small dogs bark. One child burst into applause.
Still, she presses on, ankles vanishing, pride intact.
Because Marlene may suffer.
But she will never admit defeat.
Not in these cloudwalkers. Not today.
ALMOST SILENCEMozartplatz, just after sunrise. The air is still cool, the square impossibly wide and empty, and I’m not sure why I’m here so early — until she arrives. She doesn’t rush. Her basketed bike glides softly over the cobbles. Her dress catches a thread of breeze. She owns the silence without knowing it, and I don’t move. I just watch. For a few seconds, it's just us. Her, me, and the long shadow of a city waking up. She’s gone before I can even think of a title. But I name her in my head anyway.
Almost Silence.
Some images slipped between the gallery cracks and settled in the Ink & Echo shop — but you’ll find their stories here, too.
THE CROSSINGThere’s an intersection in Merano where time doesn’t hold tight. Where four streets meet, but what they’re meeting isn’t always clear. I was standing in shadow, watching the light ahead. And then they came. Ten figures in white, gliding silently from left to right, caught mid-passage Not walking. Not rushing. Just…moving. Their outlines stretched skyward, soft as breath, bright as memory. They weren’t alone. To the right, one figure in black, grounded, small, still waiting. For the signal? For permission? Or perhaps just watching the others go.
People say ICM is just blur, but blur is what happens when reality gets too full to hold its shape.
I didn’t expect the moment and I didn’t plan it, but I know when something more than light walks into frame. And this…was more.
THE BOLZANO BOYS (AFTER DARK)There’s a moment when the city quiets and the boys come alive. Not quite men, no longer boys, they stride into light and legend, carving mischief into the night.
IN THE FRAME OF ANOTHERShe didn’t know I was there. Or maybe she did - one photographer can always sense another. Framed in light like the lead in an old noir film, she lifted her camera with the ease of someone who’s done it a thousand times before. Boots planted, one elbow raised, the second camera slung at her side like a gunslinger’s holster. A poet of the moment, mid-hunt. For once, it wasn’t the subject that was being immortalised, it was the storyteller herself. I blurred the line between artist and muse. She became the story, and for that one single frame, so did I.
BIKE LINE BALLETThey weren’t parked so much as placed - a perfect diagonal stitched across the quiet square like someone arranging thoughts in a line.
Below them, nothing but white heat and cobbles. Above them, café chatter and two tourists trying to agree on directions without using the word 'lost'
This is Salzburg in high season - serene and bustling all at once. The bikes wait with endless patience. They know the rhythm.
LOCALS ONLYKitzbühel, out of season, the cobblestones breathe a little deeper. The air is crisp, the sun low and generous, casting that sharp autumn light that behaves more like water than warmth.
The cafés are empty now, save for two locals lingering over cocktails too early or too late to explain. Their laughter is low, not loud - the kind that comes from decades, not drinks.
The legs of the empty chairs reflect in the sunlight as if it were a shallow pool, and for a moment, the entire scene feels rehearsed.
A soft encore for a summer season that has already taken its bow. Two friends walking slowly through light and memory and the street listens as they gossip softly, like they’ve done for decades. Soon the town will glitter again. But for now, it exhales and belongs, once again, to those who never left.
THE FANTA QUEEN OF BOLZANOSome people walk, others arrive.
She didn’t just pass by us on that cobbled street, she owned it. Head high, afro haloed by sunlight, her bag swinging, arms clutching a bottle of Fanta and snacks like she was about to throw the most exclusive rooftop party Bolzano had ever seen.
Nobody spoke, but everyone looked.
We - photographers, locals, tourists, me with my post-workshop beer halfway to my lips - we all froze. Cameras rose in unison like some reverent ritual. She didn’t flinch. Didn’t smile. Didn't need to.
She’s walked that walk before. She’ll walk it again. And Bolzano will remember.
FRAME THE FEELING
An immersive video journey into
Intentional Camera Movement (ICM)
Not a tutorial. Not a formula. A conversation.
This is not a course with bullet points and modules.
It’s a conversation about feeling, not just seeing. About listening with your eyes, dancing with your camera, and learning to trust your own rhythm.For almost eight years, I’ve worked with ICM as a language — a way to capture the emotional truth of what’s in front of me.
This video shares that story: how ICM works for me, and how it might work for you.
🎥 WHAT'S INSIDE:4 hours of video, divided into six easy-to-follow parts:
👉 My Journey into ICM
👉 Cameras, Lenses, Gear. What's needed and what's not.
👉 Movements & Settings
👉 A walkthrough of my images
👉 Editing
👉 Summary & OCCYou’ll also receive a PDF companion to help you reflect and explore in your own time.
🛠️ HOW IT WORKS:You can stream the video anytime through my Payhip shop.
It’s yours for life. No expiry. No rush.Your purchase also includes a 30-minute OCC session (Ongoing Creative Companionship) — a gentle, no-obligation Zoom where we can chat about where you are, what’s resonating, and where you might want to go next.**
🧑🎨 FOR ICM BEGINNERS AND THE CAMERA-CURIOUS.Frame the Feeling is for anyone who wants to explore ICM — whether you’ve already got a camera in hand or you’re still figuring out which one to buy.If you’re brand new to photography and don’t yet know your shutter speed from your aperture, don’t worry. I offer a separate, optional introductory Zoom session where I’ll walk you through the basics:
how a camera works, what to look for when buying one, and the simple settings you’ll need to get started.
This way, everyone can join in — no technical overwhelm required.Whether you’re a beginner or you've been carrying a camera for years, this video series is designed to meet you where you are.
🎁 YOU'LL GET:
— Lifetime access to the full 4-hour video
— A PDF companion to help guide your reflections
— A 30-minute OCC session (Zoom, no pressure to continue)
— An invitation to explore your own rhythm — and keep moving forward, one blur at a time.
✨ Feeling, not perfection. Movement, not rules.
ICM is like learning a dance: awkward at first, freeing once you let go of how it’s 'supposed' to look.
This is not about sharp lines and technical mastery.
It’s about what moves you. And how you can learn to frame that feeling, again and again.
🗣️ WHAT MY STUDENTS SAY“Alex has opened my eyes to the creative possibilities of photography and guided me through the process of making pictures worthy of printing, framing, and showing in galleries.
Since working with Alex, my pictures have TWICE won newspaper awards and I couldn't be happier with my results.
Excellent workshop!”
Mary Johnson-Greene“Some course leaders teach, others inspire — Alex does both.”
Barbara Orchard“Alex’s images have always inspired me. Her ICM online workshop has allowed me to create images I never thought possible.
Alex’s ability to see potential in each of us, and encourage and nurture our individual styles has been fantastic. I am very grateful for the experience.
Alex deserves to go far with her workshops, she gives so much!”
Caroline Morley“I've spent several months this past year learning new techniques with Alex.
Her easygoing teaching style, clear explanations, and enthusiasm for ICM photography mean I’m now delving into a hitherto unknown world of creativity — and it’s beyond what I could have imagined.
I’d recommend Alex’s workshops to anyone.”
Tracy Edwards“I have recently completed an ICM workshop with Alex which I have found both a lot of fun and exceptionally informative — and it’s a journey I wish wouldn’t end.
Alex has guided us step-by-step through each module, setting challenges and encouraging us to develop our own style.
I’m hooked and proud to be a Jiggler!”
Moy Calverley
🎗️IN MEMORY OF TRACY EDWARDSTracy was not just a student of mine, but a dear friend and a fierce encourager of anyone brave enough to pick up a camera. Her generosity of spirit made this community better, and I want to honour that.So, the first 5 photography beginners who sign up for Frame the Feeling will receive their introductory camera session for free.Consider it a small echo of Tracy’s belief in cheering others on.
Ongoing Creative Companionship (OCC)
aka - The Bit Where We Keep Dancing
So… the workshop ends.
But your personal blur journey? That’s just getting started.This isn’t traditional mentorship. It’s something softer and more personal - an ongoing connection between me and you, as you continue to explore light, motion, and storytelling in your own beautiful, imperfect way.🎁 YOU'LL GET:- Monthly feedback on your work via a 30 minute Zoom call
- Support when you’re stuck or spiraling
- Creative prompts if you want them
- A cheerleader. A mirror. A friend who gets it
- This is creative companionship - the gentle kind that helps you keep jiggling even when the world feels still💶 PRICINGI want this to feel light, flexible, and accessible. So there are options:
• €20/month — cancel anytime
• €50 for 3 months
• €120 for 12 monthsI really hope you find something here that suits you, because jiggling is for everyone. 💌
INK & ECHO
YOUR STORYTELLING SHOP
These are the stories I couldn’t stop seeing. They’re meant for you, for your walls, your letters, your quiet corners. Start here. Take home what moves you.
These are actual cards, flat laid and photographed
HOW THEY'RE MADEEach fine-art card begins as a story, captured in motion, made with care.The image is printed on 290gsm archival photo paper and then mounted by hand onto 350gsm professional-grade photo card, giving it a beautifully weighted, premium feel.Every card is created one by one, by me, and shipped by me - no mass production, no outsourcing, just a human touch from start to finish.A5 in size, to preserve the emotion and detail. Each one comes with a crisp white envelope and is protected in a recycled plastic sleeve.Each card includes a printed copy of its story, hand-signed by me, so the tale travels with the image, from my hands to yours.
By purchasing from my shop, you agree to my terms and conditions, including my shipping and returns policy
THE ADHD OLYMPICS
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MAX AND THE ICE-CREAM DASH
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THE SECRET STRUDEL SHORTCUT
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THE ACCIDENTAL ICON
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WHEN STRANGERS BECOME STORIES
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IN THE ALLEY OF ALMOSTS
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THERE'S A KIND OF HUSH
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WHEN THE LIGHT OF THE WORLD IS TOO MUCH
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RIDING THROUGH THE LENS OF TIME
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THRESHOLD
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THE LOST GUESTS
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SHOES OF REGRET
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THE HUDDLE
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ALMOST SILENCE
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THE CROSSING
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THE LONG-NECKED DUDE
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BOLZANO BOYS (AFTER DARK)
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BIKE LINE BALLET
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THE FANTA QUEEN OF BOLZANO
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ECHOES OF A SEASON
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UNTIL SHE RETURNS
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AND IN YOUR EYES I AM COMPLETE
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THE TWO FACES
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IN THE FRAME OF ANOTHER
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A quick note on shipping:
All cards and prints are handmade and shipped with care from Austria. If you're ordering from outside the EU, your country may charge a small customs or import fee upon delivery. These charges (if applicable) are the responsibility of the buyer. I always do my best to keep things smooth and simple — just like the art itself.
SO, WHO IS ALEX?
A charcoal portrait of me drawn by my friend and very talented artist and photographer - Mary Johnson Green
I didn’t always know I’d become a photographer.
I picked up my first camera in 2016 out of a deep need to heal — to process a world that felt too loud, too fast.
What began as a response to fear quickly became my refuge: a way to turn chaos into something beautiful and meaningful.My lifelong love of people, their stories, and their emotional undercurrents is what drives me.
I photograph not to capture perfection, but to reveal what’s felt but unseen.I’ve had the joy of collaborating with Fujifilm UK, and my work now lives in homes and offices across Salzburg, Stockholm, San Francisco, and beyond.
I also teach ICM and multiple exposure photography, and I love guiding others as they discover their own visual voice.
Many of my students become friends. Our journey often extends well beyond the workshop.Alongside my ICM work, I photograph the everyday — unfiltered and raw.
I’ve recently begun a portrait project called Faces of Austria, which will soon have a dedicated home online.I’ve spoken on several podcasts and love connecting with people over photography’s deeper meanings.
In 2018, I began using ICM as a way to photograph people without infringing on their privacy.
What started as a workaround in a surveillance-heavy world became a personal language — a way to show the rhythms, emotions, and atmospheres that live between the lines.The blur is not a mistake.
It’s a choice.
A way to speak the unspeakable.
These are moods made visible.I was born in England but have lived in the Salzburg mountains for nearly 20 years.
I find joy in the simple things — a cold Stiegl beer, laughter, a quiet city walk with my camera, and the small acts of humanity that make life real.I live with ADHD. It shapes how I think, how I see, how I create.
The chaos fuels my curiosity. The blur helps me focus.
I work in black and white because colour overwhelms me — but light and emotion never do.I don’t believe in perfection.
I believe in honesty, in humour, in showing up fully — and unapologetically.
LEGAL INFORMATION1.Shipping and Insurance:
I take great care in packaging your order to ensure it arrives safely. Each product is photographed before shipping, including the product and packaging, to document its condition.However, shipping is always subject to the possibility of damage during transit.👉For extra security, I offer tracking on all orders for an additional fee. The tracking fee may vary depending on your location:🇪🇺Zone 1 (Western Europe) – €5 tracking fee:
Areas: Germany, Austria, France, Italy, Spain, the Netherlands, Belgium, Switzerland, Ireland.🇪🇺Other EU countries (outside of Zone 1) For the UK and countries in Eastern Europe (e.g., Poland, Romania, Hungary, Bulgaria) the tracking fee is adjusted accordingly. Please contact me for specific rates.🌎International Orders (US, Canada, etc.) – please contact me for rates and details.For all orders over €45 (e.g., a bundle of 10 cards), I will cover the tracking costs for you, you just pay the shipping.👉Without tracking and insurance, we unfortunately cannot take responsibility for lost or damaged items during shipping, as we cannot control the handling by third-party carriers.👉If you’ve selected insurance and your item arrives damaged or is lost during transit, please contact us within 3 days of receiving the item (or, if it’s lost, within 3 days of the expected delivery date). As the sender, we will file the claim with the carrier on your behalf and offer either a replacement or a refund once the claim has been processed.
2. Privacy PolicyI take the protection of your personal data seriously. Your data will only be processed in accordance with the legal provisions (GDPR, TKG 2003).This Privacy Policy informs you about the most important aspects of data processing on my website.a. What data do I collect?
I collect personal data such as your name, email address, postal address, and other relevant information when you place an order or contact me.b. How is your data used?
I use your data to process your order, respond to inquiries, and inform you about my products or services. I do not share your data with third parties, except for necessary service providers (e.g., payment processors, shipping services).c. What rights do you have?
You have the right to access your data, request corrections, or request the deletion of your personal data. Please contact me via the provided email address.d. Cookies
I use cookies to improve your experience on my website. For more information, please see my Cookie Policy.e. Data Transfer and SecurityYour personal data is processed with the utmost care and in accordance with applicable data protection regulations. I implement technical and organizational measures to protect your data from unauthorized access, loss, or misuse.
3. Dispute ResolutionThe European Commission provides an Online Dispute Resolution (ODR) platform, which can be found here: https://ec.europa.eu/consumers/odrAt this time I am neither obliged nor willing to participate in a dispute resolution process before a consumer arbitration board.
4. ImpressumWebsite Owner:
Alex Frederickson
Venedigersiedlung
5741 Neukirchen am Großvenediger
[email protected]